Evergreen Affiliate Dashboard for The Need To GROW

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Welcome to the affiliate dashboard for The Need To GROW. We’re thrilled you’re interested in joining us in spreading the word about this profoundly important film. We hope the special screening event will enrich the lives of your audience and help you generate resources that support you and your mission.

“Soil health is a crisis that not enough people know about, even though it affects all other environmental issues. The stories are an inspiring example of resilience and solutions in a time when so much talk is focused on doom and gloom. This film needs to be seen.”
— Rosario Dawson, Executive Producer and Narrator

winning awards laurels graphic

About this program:

The Need To GROW is a deeply impactful documentary that explores the profound connection between soil health, food security, and environmental sustainability. Through the lens of three extraordinary innovators and their cutting-edge solutions, the film sheds light on the fragility of our current food system and advocates for responsible, regenerative agriculture.

Under the compelling narration of esteemed celebrity and activist Rosario Dawson, The Need To GROW delivers a unifying message of hope and empowerment while issuing an inspiring call to action. It leaves viewers with the vital understanding that every individual can make a difference, and collectively, we hold the power to shape a brighter future for our planet.

When you share this offer with your audience, they will be invited to watch the film for FREE for four days. We hope this screening experience will be an extraordinary resource for your followers, a contribution to building a healthy future for our children, and a great moneymaker to support your mission.

Promotion window:

This offer is evergreen! You can promote The Need To GROW anytime.

We also occasionally run launches during designated promotion windows for our partners to share in tandem with FRN. This creates a special buzz and offers an opportunity to win leaderboard prizes! Click here to see the dates of our upcoming launches.

Core audience:

Anyone who enjoys a good movie! The Need To GROW attracts a wide-ranging audience, including foodies, locavores, gardeners, environmentalists, and people concerned about GMOs, pesticides, and climate change. The film’s message holds universal appeal and resonates with people of all dietary orientations.

About the funnel:

After participants sign up for the screening event, they will be given four days of free access to the film. Later in the funnel, registrants will have the opportunity to purchase an Impact Kit that helps them put all the learnings from The Need To GROW into action.

The Impact Kit is a collection of 15 powerful 45-minute lessons featuring experts on gardening, composting, healing foods and herbs, soil’s connection to the microbiome, removing pesticides from your community, and more. It also comes with lifetime digital film access, full-length expert interviews from the film, deleted scenes, and more than $500 worth of bonuses. The Impact Kit sells for $197 and is offered on sale during the limited-time screening for just $97 — and for fast action takers from the screening page, $67.

All Impact Kit buyers will be given complimentary access to one of FRN’s Health Collections (a $97 value) for free — or they can add all four Health Collections to their order for a $47 upsell. Affiliate commissions are payable for both the Impact Kit and upsells.

Registrants for The Need To GROW will be added to both the Food Revolution Network and Earth Conscious Life email lists.

Historic stats:

On average, affiliates have earned more than $2.74 per lead for this program. Nearly 80% of the people who start the movie finish it, and despite a very generous 60-day money-back guarantee, less than 2% of buyers ask for a refund.

Commission structure:

Unless otherwise agreed, affiliates receive 50% commission on eligible sales and upsells. Affiliates can also receive 10% lifetime commissions for second-tier referrals (i.e., they receive 10% of sales revenue generated by affiliates they refer).

We offer 70-day last-referrer tracking, and occasionally launches are stacked.

Barring any special circumstances, we pay out the prior month’s affiliate commissions in the first week of the following month.

Bottom line: Promoting this totally free (and life-changing) film could be a great revenue source for you and YOUR mission!

Email Swipe Copy

How to Use the Copy We Provide

The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in their own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best.

Every time you see “[First Name],” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.

Based on our research, the use of [First Name] in the subject, when used judiciously, leads to about a 5–10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines — hopefully you’ll see something you like or come up with your own!

Follow-up Emails to Unopens

If you send early in the promo window, we recommend sending a follow-up email — 1–2 days after your first email — to the people who haven’t opened. To maximize the chances of engagement, it’s best to use a new subject line and opening paragraph. In our experience, this strategy has been shown to increase initial results by approximately 40%. It’s worth noting that recent changes in email tracking may inaccurately mark some recipients as having opened a message, even if they haven’t. Despite this imperfection, sending to unopens can still be an effective way to improve your overall email performance.

Three Tips For Better Email Results
  1. Our swipe copy is a fantastic starting point, but we encourage you to add your own unique style and voice to make it even more effective. It’s important to remember that if multiple affiliates are using the same exact messaging, it may not create the desired impact. That’s why we strongly recommend adding a personal touch and tailoring the content to resonate with your audience. Let your creativity shine and make it your own!
  2. According to data on email delivery, messages that contain fewer than four hyperlinks tend to have a higher likelihood of reaching inboxes and Gmail primary folders. The swipe copy we provide usually includes three hyperlink slots for this reason.
  3. Based on our testing, we have found that using a capital letter for the first word of the subject line and lowercase letters for the rest yielded slightly better results than using “Title Case.” We also recommend avoiding the use of spam filter-triggering words like “FREE” in the subject line and hyperlinks to optimize deliverability.

*Click each row to open the suggested swipe.

Talking Points

Here are some fast facts you can share about the film. Remember that your audience will respond better if you put this into the context of your work or personal message.

  • The Need to GROW has been featured in dozens of film festivals worldwide and won numerous awards, including Best Documentary, Audience Favorite, and Best Environmental Film. My friends at Food Revolution Network are teaming up with the film’s producers to offer you a FREE, limited-time global screening event.
  • Industrialized agriculture has emerged as one of the most environmentally destructive forces on our planet, causing widespread damage to ecosystems and natural resources.
  • Conventional farming practices erode soil 10 times faster than we can replenish it.
  • The alarming reality is that if we don’t take action now, we will run out of topsoil and stable water supplies in many parts of the world — and many people will starve to death.
  • Regenerating soil is crucial for a multitude of environmental factors:
    • Water storage: Healthy soil helps store water, mitigating both drought and flood risks.
    • Nutrient density: Soil regeneration increases nutrient levels in crops, providing more nourishing food options.
    • Protection from pollution: Regenerative practices safeguard farmers, wildlife, and oceans from chemical runoff.
    • Carbon sequestration: Soil is the primary place for drawing down and storing excess atmospheric carbon.
  • The Need To GROW is a story of SOLUTIONS. Save the soil, save the world!
  • The importance of soil quality in food production often goes overlooked, but without healthy soil, there is no food. The Need To GROW sheds new light on a critical subject we can’t afford to ignore.
  • The Need To GROW is a story-driven environmental film that will inspire and motivate you to become part of the solution to the global food crisis.
  • The Need To GROW is a family-friendly film providing a diverse array of solutions at all scales. It will leave you engaged and ready to take action immediately after watching!
  • The Need To GROW has had a global impact, inspiring audiences in over 175 countries with its powerful message and call to action.

Images and Social Media Swipe Copy

We’re providing numerous ideas and options for promoting this program. You can use the images on their own, or if you use the images on social media, we have provided suggested copy optimized specifically for Facebook, Twitter, Instagram, and Pinterest.

Please feel free to use the copy and images in whatever way works best for you — as is or modified.

Need help posting to social media? Click here for step-by-step instructions.

Click Here To Download All Images

Video Trailers to Share

We’re providing these downloadable trailers in case you’d like to share video content with your audience.

Video Trailer

Download

One Minute Trailer – Portrait

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Fifteen Second Trailer – Portrait

Download

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Download

Need Help?

We’ve created this Affiliate Center to be entirely self-service. Because we have a large number of amazing affiliate partners, we’ve worked to make sure this dashboard includes everything you need to promote The Need To GROW. For more information, please visit our FAQ page and Terms and Conditions.

Check Your Affiliate Commission Earnings

https://affiliates.foodrevolution.org/stats/