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The Need To GROW Film

The Need To GROW is a deeply moving documentary — the kind that gives you chills, opens your heart, and leaves you informed about some of the most critical issues of our times. The focus of this film is on soil, food, and the future of our species – told through the lens of three extraordinary and very likable characters, and their journeys as solutionaries. It’s hosted by a top-notch celebrity (Rosario Dawson). It brings a non-divisive message about the stake we all have in humanity’s ability to sustainably grow food for future generations, and will appeal to people of all dietary orientations.

The Impact Kit

Viewers will be inspired and motivated. The next step will be The Impact Kit — a collection of 15 powerful 45-ish minute lessons, all shot in HD, featuring experts on topics like gardening, composting, healing foods and herbs, soil’s connection to the microbiome, removing pesticides from your community; and many more. The Impact Kit will also come with lifetime digital film access, an optional free DVD, full-length expert interviews from the film, deleted scenes, and more than $500 worth of bonuses. It will sell for $197, but is offered on sale during the limited time screening for just $97 and for fast action takers from the screening page, $67. There are upsells available, too — with affiliate commissions payable for all of it.

Our intention is that this film can be an extraordinary resource for your followers, a contribution to building a healthy future for our children, AND a great moneymaker to support your mission as well. The average EPC for this product when we launched it in the fall of 2019 was $1.21.

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Email Swipe Copy

When Should You Promote?

How to Use the Copy We Provide

The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in your own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best!
Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.

Also note that, based on our research, use of [First Name] in the subject, when used judiciously, leads to about a 5-10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines – hopefully you’ll see something you like or come up with your own!

Follow-up Emails to Unopens

If you send early in the promo window, we recommend sending a follow-up email — 1-2 days after your initial email — to the people who haven’t opened. It’s best to use a new subject and a new opening paragraph. For us, we have seen this increase our total results by around 50%. Keep in mind that this is a shorter promotion window, so be sure to leave time to follow up with your audience.

Tips For Better Email Results

According to data on email delivery, messages with no more than three hyperlinks are more likely to reach inboxes and Gmail primary folders. That’s why the swipe copy we provide generally includes three slots for hyperlinks.

Also, our recent testing found that subjects with a capital first letter and lowercase for all the other words get slightly better results than “Title Case,” so that’s what you’ll see reflected. We also find it best not to include spam-filter triggering words like “FREE” in the subject or tied to hyperlinks.

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Social Media Swipe Copy

Promoting on Social Media

We’re providing numerous ideas and options for promoting on social media, with copy that’s optimized for Facebook, Twitter, and Instagram. Please feel free to use the copy in whatever way works best for you — as is, or modified.

Don’t forget about the The Need To GROW images (found near the bottom of this page) that can be used on social media! We have speaker quotes, memes, and general promo images.

Need help posting to social media? Click here for step-by-step instructions.

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Social Images

Using Images for Social Media Posts

We’ve created these images to help make your social media posts engaging and attractive. All images are sized to 1200×1200. You can mix and match the images with the social media copy we provided above.

Click Here To Download All Social Images