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Welcome to the affiliate dashboard for the Food For Health Masterclass and Plant-Powered & Thriving course with John and Ocean Robbins. We are so glad you’re joining us on our mission to empower individuals, build community, and transform food systems to support healthy people and a healthy planet. We hope sharing our work will not only enrich the lives of your audience but will also help you grow your mission.

About the Masterclass:

In the Food For Health Masterclass, John Robbins — one of the world’s most beloved experts on living a plant-powered lifestyle — reveals the four most dangerous food myths that are harming billions of people and ten life-changing breakthroughs that can make all the difference. 

As heir to the Baskin-Robbins ice cream empire, John Robbins walked away from a path that was practically paved with gold (and ice cream!) to forge a new path devoted to healthy people and a healthy planet.

Over the last 34 years, John’s books about plant-powered living — including the blockbuster bestseller Diet for a New America — have sold millions of copies and been translated into more than 31 languages. He has made hundreds of local and national radio and television appearances, spoken in person to hundreds of thousands of people, founded the nonprofit EarthSave International, and received dozens of awards for his work.

Through this Masterclass and the paid course it introduces, audiences will be inspired by John’s remarkable story and that of his son, Masterclass host and Food Revolution Network CEO Ocean Robbins. Participants will find out how to unlock their ultimate health potential by transforming the way they think, eat, and live. In the Plant-Powered & Thriving course that follows, they’ll be walked through the step-by-step process of implementing the latest research to optimize their diet and lifestyle for vitality and longevity.

This is Food Revolution Network’s signature course and most tested evergreen funnel. People love it, and it works.

Promotion window:

It’s evergreen! You can promote anytime.

Core audience:

Anyone looking to learn how to implement a whole foods, plant-powered diet and optimize their health.

About the funnel:

This is an evergreen funnel that is optimized for each participant.

We have one entry point for this course — the Food For Health Masterclass with John and Ocean Robbins.

After selecting a Masterclass viewing time from a menu of options, a follow-up sequence is initiated that helps them attend, return if they leave early, and catch it on replay if they missed the time they selected.

The Masterclass contains an hour of life-changing free education, followed by an invitation to take the next step and join the Plant-Powered & Thriving course for $247 and then, later in the journey, $297.

The entire funnel is responsive to user behavior, including segmentation, distinct fast-action offers, and “cart close” timing.

Historic stats:

On average, we see a conversion rate of more than 5.5% at a price point of $247–$297, and affiliates earn more than $1.23 per unique click. This is our most successful evergreen offer — the funnel is powerful and proven!

Commission structure:

We pay affiliates in full at the end of each month.

Bottom line: Promoting this totally free (and life-changing) program could be a great revenue source for you and YOUR mission!

Email Swipe Copy

Including brand new options added in Fall 2021!

How to Use the Copy We Provide

The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in your own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best!

Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.

Also note that, based on our research, the use of [First Name] in the subject, when used judiciously, leads to about a 5–10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines — hopefully you’ll see something you like or come up with your own!

Follow-up Emails to Unopens

If you send early in the promo window, we recommend sending a follow-up email — 1–2 days after your initial email — to the people who haven’t opened. It’s best to use a new subject and a new opening paragraph. For us, we have seen this increase our total results by around 40%. Keep in mind that this is a shorter promotion window, so be sure to leave time to follow up with your audience.

Three Tips For Better Email Results
  1. As much as we think our swipe copy is great, we think you’ll get the best results if you bring your own voice and style. Plus, if a lot of affiliates are promoting, it doesn’t make anybody look great if they’re all sending the same message. So personalization is encouraged!
  2. According to data on email delivery, messages with no more than three hyperlinks are more likely to reach inboxes and Gmail primary folders. That’s why the swipe copy we provide generally includes three slots for hyperlinks.
  3. Our testing found that subjects with a capital first letter and lowercase for all the other words get slightly better results than “Title Case,” so that’s what you’ll see reflected. We also believe it best not to include spam-filter triggering words like “FREE” in the subject or tied to hyperlinks.

*Click each row to open the suggested swipe

Talking Points

Here are some fast-facts you can share about this program. Remember that your audience will respond better if you put this into the context of your work or personal message…

  • Choosing to go plant-powered is one of the best actions you can take for your health and for the health of the planet.
  • You can heal yourself, avoid disease, and thrive by putting scientifically proven food and health knowledge into action in your life.
  • Knowing what to eat — and how to sustain those choices — can feel time-consuming, costly, or confusing due to overwhelming information, contradictory messages, or a lack of support.
  • In a world where toxic food is all around us and it’s easy to be confused, we want to help you end your healthy eating struggles for good and take control of your health.
  • This Masterclass is taught by renowned food movement leaders and best-selling authors, father-son duo John and Ocean Robbins. It’s for you if you want to make healthy eating sustainable for the long term, have difficulty finding the time to prepare and eat healthy food, or struggle with cravings for things you know aren’t good for you.

Images and Social Media Swipe Copy

We’re providing numerous ideas and options for promoting this program. You can use the images on their own, or if you use the images on social media, we have provided suggested copy that is optimized specifically for Facebook, Twitter, Instagram, and Pinterest.

Please feel free to use the copy and images in whatever way works best for you — as is or modified.

Need help posting to social media? Click here for step-by-step instructions.

Important Note: Remember to add your affiliate link to all posts so you don’t miss out on commissions. You must use your link as we are giving it to you (or, for social media, it is okay to use a link shortener like http://goo.gl/ or bitly.com). Please do NOT click on the link, copy the resolving URL that appears on your browser, and use that. The resolving work will not work for affiliate tracking.

*Click each row to view the suggested social swipe copy with the images, OR click the button below to download all of the images on their own.

Click Here To Download All Images

Video trailer to share

We’re providing this downloadable trailer in case you’d like to share video content with your audience.

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