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Perhaps more than ever, the world needs grounded hope.

Watch the inspiring trailer for The Need To GROW by clicking the play button below!

By sharing this offer with your audience, they will be invited to view this profoundly moving and award-winning documentary FOR FREE for four days.

The Need To GROW is the kind of movie that gives you chills, opens your heart, and leaves you informed about some of the most critical issues of our times. The focus of this film is on soil, food, and the future of our species — told through the lens of three extraordinary and very likable characters and their journeys as solutionaries. It’s hosted by top-notch celebrity and activist Rosario Dawson and brings a non-divisive message about the stake we all have in humanity’s ability to sustainably grow food for future generations. The Need to GROW will appeal to people of all dietary orientations.

How the Funnel Works

The Need To Grow is especially appealing to foodies, environmentalists, people who are concerned about climate change, people who care about GMOs and pesticides, people who love organic and locally grown food, and people who like to watch a good movie.

After participants sign up to view the free screening, in addition to the option to purchase the film, they will also be given a one-click upsell option to purchase an Impact Kit — a collection of 15 powerful 45-ish minute lessons, all shot in HD, featuring experts on topics like gardening, composting, healing foods and herbs, soil’s connection to the microbiome, removing pesticides from your community, and more. The Impact Kit comes with lifetime digital film access, an optional free DVD, full-length expert interviews from the film, deleted scenes, and more than $500 worth of bonuses. It sells for $197 and is offered on sale during the limited time screening for just $97 (and for fast action takers from the screening page, $67).

Additionally, all Impact Kit buyers will be given complimentary access to one of FRN’s Health Collections (a $97 value) for free — or they can add all four Health Collections to their order for a $47 upsell. Affiliate commissions are payable for both The Impact Kit and the upsells.

Our intention is that this film can be an extraordinary resource for your followers, a contribution to building a healthy future for our children, AND a great moneymaker to support your mission as well. The average affiliate earnings per lead for this program is $2.56. Also, nearly 80% of the people who start the movie finish it, and despite a very generous 60-day total money-back guarantee, less than 2% of buyers ask for a refund.

For this program, registrants will be added to both the Food Revolution Network and Earth Conscious Life email lists.

“Soil health is a crisis that not enough people know about, even though it affects all other environmental issues. The stories are an inspiring example of resilience and solutions in a time when so much talk is focused on doom and gloom. This film needs to be seen.”
— Rosario Dawson, Executive Producer and Narrator

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How to Use the Copy We Provide

The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in your own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best!

Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.

Also note that, based on our research, the use of [First Name] in the subject, when used judiciously, leads to about a 5–10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines — hopefully you’ll see something you like or come up with your own!

Follow-up Emails to Unopens

If you send early in the promo window, we recommend sending a follow-up email — 1–2 days after your initial email — to the people who haven’t opened. It’s best to use a new subject and a new opening paragraph. For us, we have seen this increase our total results by around 50%. Keep in mind that this is a shorter promotion window, so be sure to leave time to follow up with your audience.

Tips For Better Email Results

According to data on email delivery, messages with no more than three hyperlinks are more likely to reach inboxes and Gmail primary folders. That’s why the swipe copy we provide generally includes three slots for hyperlinks.

Also, our recent testing found that subjects with a capital first letter and lowercase for all the other words get slightly better results than “Title Case,” so that’s what you’ll see reflected. We also find it best not to include spam-filter triggering words like “FREE” in the subject or tied to hyperlinks.

Social Media Swipe Copy

Promoting on Social Media

We’re providing numerous ideas and options for promoting on social media, with copy that’s optimized for Facebook, Twitter, and Instagram. Please feel free to use the copy in whatever way works best for you — as is or modified.

Need help posting to social media? Click here for step-by-step instructions.

And, if you’re recording a video to share with your followers, here are some fast facts you can share about The Need To GROW!

  • It’s estimated we have fewer than 60 years of farmable soil left on Earth.
  • Conventional farming erodes soil 10 times faster than we can replenish it.
  • The Need To GROW is a story of SOLUTIONS!
  • The Need To GROW is a story-driven environmental film that will fill you with inspiration.
  • Regenerating soil is the key to a multitude of environmental factors:
    • Storing water to prevent both drought and flood
    • Increasing nutrient density to provide healing foods
    • Protecting farmers, wildlife, and oceans from chemical runoff pollution
    • The ONLY place to drawdown and store our excess atmospheric carbon
  • The Need To GROW is a family-friendly film providing a diverse array of solutions at all scales. It will leave viewers engaged and ready to take action immediately after watching!
  • The Need to GROW was featured in dozens of film festivals worldwide and won numerous Best Documentary and Audience Favorite Awards.
  • The Need To GROW has inspired audiences in over 175 countries.

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