Evergreen Affiliate Dashboard for The Need To GROW

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Welcome to the affiliate dashboard for The Need To GROW. We’re so glad you’re interested in joining us in spreading the word about a profoundly important and deeply moving film. We hope sharing our work will not only enrich the lives of your audience but will also help you generate resources that support you and your mission.

“Soil health is a crisis that not enough people know about, even though it affects all other environmental issues. The stories are an inspiring example of resilience and solutions in a time when so much talk is focused on doom and gloom. This film needs to be seen.”
— Rosario Dawson, Executive Producer and Narrator

About this program:

In a race against the end of farmable soil, The Need To GROW calls for a revolution in the agricultural food production industry. It’s an environmental film that offers cutting-edge solutions to climate change and gives the world hope.

The focus of the film is on soil, food, and the future of our species — told through the lens of three extraordinary characters and their journeys as solutionaries. It’s hosted by top-notch celebrity and activist Rosario Dawson and brings a non-divisive message about the stake we all have in humanity’s ability to sustainably grow food for future generations.

When you share this offer with your audience, they will be invited to view this profoundly moving and award-winning documentary FOR FREE for four days. We hope this film will be an extraordinary resource for your followers, a contribution to building a healthy future for our children, and a great moneymaker to support your mission.

Promotion window:

It’s evergreen! You can promote anytime.

We occasionally run special launches during designated promotion windows for our partners to share in tandem with FRN. This creates a special buzz and offers an opportunity to win leaderboard prizes! Click here to see the dates of our upcoming launches.

Core audience:

Anyone who likes to watch a good movie! The Need To GROW is especially appealing to foodies, gardeners, environmentalists, people who are concerned about climate change, people who care about GMOs and pesticides, and people who love organic and locally grown food. The Need To GROW will appeal to people of all dietary orientations.

About the funnel:

After participants sign up for the free screening, in addition to the option to purchase the film, they will be given a one-click upsell option to purchase an Impact Kit. The Impact Kit is a collection of 15 powerful 45-minute lessons, all shot in HD, featuring experts on gardening, composting, healing foods and herbs, soil’s connection to the microbiome, removing pesticides from your community, and more. The Impact Kit also comes with lifetime digital film access, an optional free DVD, full-length expert interviews from the film, deleted scenes, and more than $500 worth of bonuses. It sells for $197 and is offered on sale during the limited-time screening for just $97 (and for fast action takers from the screening page, $67).

All Impact Kit buyers will also be given complimentary access to one of FRN’s Health Collections (a $97 value) for free — or they can add all four Health Collections to their order for a $47 upsell. Affiliate commissions are payable for both the Impact Kit and the upsells.

Registrants for The Need To GROW will be added to both the Food Revolution Network and Earth Conscious Life email lists.

Historic stats:

On average, affiliates have earned more than $2.74 per lead for this program. Nearly 80% of the people who start the movie finish it, and despite a very generous 60-day money-back guarantee, less than 2% of buyers ask for a refund.

Commission structure:

Unless otherwise agreed, affiliates receive 50% commission on eligible sales and upsells. Affiliates can also receive 10% lifetime commissions for second-tier referrals (i.e., they receive 10% of sales revenue generated by affiliates they refer).

We offer 70-day last-referrer tracking, and occasionally launches are stacked.

Barring any special circumstances, we pay out the prior month’s affiliate commissions in the first week of the following month.

Bottom line: Promoting this totally free (and life-changing) film could be a great revenue source for you and YOUR mission!

Email Swipe Copy

How to Use the Copy We Provide

The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in their own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best!

Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.

Also note that, based on our research, the use of [First Name] in the subject, when used judiciously, leads to about a 5–10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines — hopefully you’ll see something you like or come up with your own!

Follow-up Emails to Unopens

If you send early in the promo window, we recommend sending a follow-up email — 1–2 days after your initial email — to the people who haven’t opened. It’s best to use a new subject and a new opening paragraph. We have seen this increase our total results by around 40%. Recent changes in email tracking mean that some people are now being “tracked” by email service providers as having opened messages when they actually did not. But sending to unopens, while imperfect, still helps.

Three Tips For Better Email Results
  1. As much as we think our swipe copy is great, we think you’ll get the best results if you bring your own voice and style. Plus, if a lot of affiliates are promoting, it doesn’t make anybody look great if they’re all sending the same message. So personalization is encouraged!
  2. According to data on email delivery, messages with no more than three hyperlinks are more likely to reach inboxes and Gmail primary folders. That’s why the swipe copy we provide generally includes three slots for hyperlinks.
  3. Our testing found that subjects with a capital first letter and lowercase for all the other words get slightly better results than “Title Case,” so that’s what you’ll see reflected. We also believe it best not to include spam-filter triggering words like “FREE” in the subject or tied to hyperlinks.

*Click each row to open the suggested swipe.

Talking Points

Here are some fast facts you can share about the film. Remember that your audience will respond better if you put this into the context of your work or personal message.

  • The Need to GROW was featured in dozens of film festivals worldwide and won numerous Best Documentary and Audience Favorite Awards. They’re making it available to everyone for free for a limited time.
  • Industrialized agriculture has become one of the most environmentally destructive forces on the planet.
  • Unless we do something now, some experts estimate that we could run out of healthy soil within as little as 60 years.
  • Conventional farming erodes soil 10 times faster than we can replenish it.
  • Regenerating soil is the key to a multitude of environmental factors:
    • Storing water to prevent both drought and flood
    • Increasing nutrient density to provide healing foods
    • Protecting farmers, wildlife, and oceans from chemical runoff pollution
    • Soil is the ONLY place to drawdown and store our excess atmospheric carbon
  • The Need To GROW is a story of SOLUTIONS!
  • Few people are talking about the quality of the soil our food is grown in, but without soil, there is no food. The Need To GROW sheds new light on a subject we can’t afford to skip.
  • The Need To GROW is a story-driven environmental film that will fill you with inspiration.
  • The Need To GROW is a family-friendly film providing a diverse array of solutions at all scales. It will leave viewers engaged and ready to take action immediately after watching!
  • The Need To GROW has inspired audiences in over 175 countries.

Images and Social Media Swipe Copy

We’re providing numerous ideas and options for promoting this program. You can use the images on their own, or if you use the images on social media, we have provided suggested copy that is optimized specifically for Facebook, Twitter, Instagram, and Pinterest.

Please feel free to use the copy and images in whatever way works best for you — as is or modified.

Need help posting to social media? Click here for step-by-step instructions.

Click Here To Download All Images

Video Trailers to Share

We’re providing these downloadable trailers in case you’d like to share video content with your audience.

Video Trailer

Download

One Minute Trailer – Portrait

Download

Fifteen Second Trailer – Portrait

Download

Need Help?

We’ve created this Affiliate Center to be entirely self-service. Because we have a large number of amazing affiliate partners, we’ve worked to make sure this dashboard includes everything you need to promote The Need To GROW. For more information, please visit our FAQ page and Terms and Conditions.

Check Your Affiliate Commission Earnings

https://affiliates.foodrevolution.org/stats/