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This is a 6-week evergreen course that teaches how to adopt a brain-healthy lifestyle. Hosted by Ocean Robbins and taught by renowned neurologists Dean and Ayesha Sherzai, MD, (affectionately known as Team Sherzai), the course teaches the brilliant NEURO (Nutrition, Exercise, Unwind, Restorative sleep, and Optimize) system that is the centerpiece of Team Sherzai’s work.

The funnel starts with an infographic poster as well as a free “Brain Breakthroughs” Masterclass that teaches four myths that are fueling the Alzheimer’s tsunami, and 10 brain health breakthroughs that could save millions of lives and trillions of dollars. Both of these entry-points lead members to a special offer to purchase the course for $247 and then, later in the journey, $297 and $497. Registrants who opt in will join the lists of both Food Revolution Network and Team Sherzai.


Email Swipe Copy

*Click each row to open the suggested swipe

Infographic Landing Page

Masterclass Landing Page

How to Use the Copy We Provide

The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in your own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best!

Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.

Also note that, based on our research, use of [First Name] in the subject, when used judiciously, leads to about a 5-10% bump in the open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines – hopefully you’ll see something you like or come up with your own!

Follow-up Emails to Unopens

If you send early in the promo window, we recommend sending a follow-up email — 1–2 days after your initial email — to the people who haven’t opened. It’s best to use a new subject and a new opening paragraph. For us, we have seen this increase our total results by around 50%. Keep in mind that this is a shorter promotion window, so be sure to leave time to follow up with your audience.

Tips For Better Email Results

According to data on email delivery, messages with no more than three hyperlinks are more likely to reach inboxes and Gmail primary folders. That’s why the swipe copy we provide generally includes three slots for hyperlinks.

Also, our testing has found that subjects with a capital first letter and lowercase for all the other words get slightly better results than “Title Case,” so that’s what you’ll see reflected. We also find it best not to include spam-filter triggering words like “FREE” in the subject or tied to hyperlinks.

Social Media Swipe Copy and Images

Promoting on Social Media

We’re providing numerous ideas and options for promoting on social media, with copy and images that are optimized specifically for Facebook, Twitter, and Instagram. Please feel free to use the copy and images in whatever way works best for you — as is, or modified.

Need help posting to social media? Click here for step-by-step instructions.

Facebook

Instagram

Because Instagram does not allow clickable links in posts, make sure to put the link in your bio and encourage people to go there.

Twitter

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