The Need To GROW – Email Swipe Copy
Key Dates
Promotion Window: Thursday, October 10, 2019 – Tuesday, October 15, 2019
When Should You Promote?
| Swipe Copy Email | When to Send |
| First Broadcast Email | Recommended to send on October 10th |
| Second Broadcast Email | Recommended for October 11th to 14th, once you have already promoted |
| Third Broadcast Email | Recommended for October 15th only |
| Cart Close Email | Recommended for October 16th only |
How to Use the Copy We Provide
The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in your own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best!
Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.
Also note that, based on our research, use of [First Name] in the subject, when used judiciously, leads to about a 5-10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines – hopefully you’ll see something you like or come up with your own!
Follow-up Emails to Unopens
If you send early in the promo window, we recommend sending a follow-up email — 1-2 days after your initial email — to the people who haven’t opened. It’s best to use a new subject and a new opening paragraph. For us, we have seen this increase our total results by around 50%. Keep in mind that this is a shorter promotion window, so be sure to leave time to follow up with your audience.
Tips For Better Email Results
According to data on email delivery, messages with no more than three hyperlinks are more likely to reach inboxes and Gmail primary folders. That’s why the swipe copy we provide generally includes three slots for hyperlinks.
Also, our recent testing found that subjects with a capital first letter and lowercase for all the other words get slightly better results than “Title Case,” so that’s what you’ll see reflected. We also find it best not to include spam-filter triggering words like “FREE” in the subject or tied to hyperlinks.
Links and Swipe Copy
Main Landing Page
The Need To GROW Email – First Broadcast – Option #1
Possible Subject Lines:
Message Content:
Hi [First Name],
Question: According to UN officials, at current rates of depletion, how many years of farmable soil does the world have left before we are unable to grow food in most places?
Answer: 60 years.
The facts are grim. But it’s not all doom and gloom. If you’re ready for a serious dose of heartwarming hope and real solutions, check this out!
The Need To GROW is an award-winning new film narrated by Rosario Dawson that was just released. It profiles three very different solutionary heroes and their underdog struggles to save the world.
Like any good movie, it’s riveting. It might even make you cry (in a good way!).
And to celebrate its worldwide release, my friends at Food Revolution Network are teaming up with Earth Conscious films to offer it to you for FREE (for 5 days only).
This epic film focuses on how REGENERATING soils will:
- Store more water in our environment to prevent drought and flood
- Create high-powered nutrient density in ways that can restore human health
- Protect our drinking water and oceans from harmful chemical contaminants
- And reverse climate change by storing huge amounts of carbon in the soil!
>> Find out more and join the solution movement, right now!
[SIGNATURE]
P.S. This is a story-driven film unlike any food documentary I’ve seen. Make sure to watch all the way through for a surprise ending – It will blow you away! Click here to join in the global release and watch it now, for free.
The Need To GROW Email – First Broadcast – Option #2
Possible Subject Lines:
Message Content:
Hi [First Name],
State of the world got you down? Finally, here’s a film that shows how we can help to heal the planet and ourselves at the same time!
I just had the pleasure of watching the 90-minute film The Need To GROW, which was all the buzz at film festivals this past year – winning awards at almost half its screenings. It’s narrated and executive produced by actress/activist Rosario Dawson and it’s a food documentary unlike any you’ve seen before.
Audiences around the world have been waiting patiently for this film’s release, and I’m excited to announce that the wait is over! But the news gets even better than that. Right now, for a few days only, the filmmakers are inviting you to watch it from the comfort of your home, for FREE.
>> DO NOT MISS THIS! You can watch this brand new inspiring film right now – for no charge!
The film follows three underdog solution innovators as they tackle some of the biggest challenges of our times.
For anyone starting to lose hope about the health of our species and our planet, this is THE film you need to see!
You’ll notice familiar faces with experts like Dr. Vandana Shiva, Paul Stamets and Jeffrey Smith, but this is really a story-driven journey that will leave you inspired. It might even make you cry (in a good way!).
>> Click here to join in this global premiere and claim your seat to watch it all for free here, now.
[SIGNATURE]
P.S. There is a twist halfway through that will shock you, but I promise it’s worth watching until the end. Watch it now and you’ll see what I mean!
The Need To GROW Email – First Broadcast – Option #3
Possible Subject Lines:
Message Content:
Hi [First Name],
Maybe you’ve been hearing all the buzz about healthy soil lately. Healthy dirt turns out to be the key to help us save water, grow nutrient dense foods, reduce toxic chemical exposure, rebuild ecosystems, and even reverse climate change.
I’d like to introduce you to three solution innovators – an inventor, a farmer, and an 8-year-old girl – who are working on ways to regenerate soils and heal our food system. Their stories have never been more beautifully told than in this emotional, surprising, award-winning film.
The Need To GROW is the story of resilience, hope, and innovation that the world needs right now.
>> Watch this brand NEW inspiring 90-minute film right now – for free!
It’s wonderfully narrated by actress/activist Rosario Dawson and brings together solutions for seed saving, composting, urban agriculture, activism, and even a high tech invention that could forever change ecosystem restoration on this planet. You need to see it to believe it!
>> Find out more, watch the powerful trailer, and join the solution movement!
You will not regret taking a night to watch this film – if you’re anything like me, it will leave you inspired and reactivated on how to help support your own health and the health of our planet!
[SIGNATURE]
P.S. There is a twist halfway through that will shock you, but I promise you need to watch until the end. Watch now and you’ll see what I mean!
The Need To GROW Email – First Broadcast – Option #4
Possible Subject Lines:
Message Content:
Hi [First Name],
Our friends at Earth Conscious Films have created an inspiring, award-winning film about the solutions Earth so desperately needs!
It’s been buzzing at film festivals around the world, winning several accolades for Best Documentary, and it’s available RIGHT NOW for free around the world.
The film is called The Need To GROW and it’s a deeply moving 90-minute documentary — the kind that gives you chills, opens your heart, and leaves you informed about some of the most critical issues of our times.
>> Go Now to the free exclusive screening of this award-winning movie!
The focus of this film is on soil, food, and the future of our species – told through the lens of three extraordinary and very likable characters, and their journeys as solutionaries. It’s narrated by top-notch celebrity activist Rosario Dawson. It brings a non-divisive message about the stake we all have in humanity’s ability to sustainably grow food for future generations.
The Earth Conscious Films team spent over 5 years making this movie, and the moment I saw it, I felt exhilarated. This is a story that needs to be told – and it is told VERY well.
I urge you to sit down and watch the film. The Need To GROW moved me emotionally in a way that doesn’t often happen with food documentaries! I promise you’re going to love it, too.
>> DO NOT MISS this brand new inspiring film – watch right now for free!
[SIGNATURE]
P.S. It’s only free until October 15th, so don’t wait!! Watch the whole movie today and I know you’ll be as inspired as I am!
The Need To GROW Email – Second Broadcast – Option #1
Possible Subject Lines:
Message Content:
Hi [First Name],
Have you watched The Need To GROW yet?
Were you as inspired as I was? I just took the time to watch it again. It sums up so much of what we know is the key to a healthy thriving planet and society.
I was so impressed by the stories (especially the 8-year-old girl who took on the Girl Scouts of America over their girl scout cookies!), the editing, the inspiring ending, and even the music.
It’s only about 90 minutes and you won’t find this film on any streaming service or in any movie theater chains. The only way to watch it is from the comfort of your home (or wherever you are), for FREE (until October 15 only!).
>> Don’t miss your exclusive screening of this award-winning movie!
If you haven’t seen it yet and you don’t know what the Green Power House is, then you NEED to watch and share this with your friends.
The hope in this film could spark the energy we need to take back control of our health and heal our planet’s aching food systems.
Let me know what you think!
[SIGNATURE]
P.S. It’s only going to be free until October 15th, so don’t wait!! Watch the whole movie tonight and I know you’ll be as inspired as I am!
The Need To GROW Email – Second Broadcast – Option #2
Possible Subject Lines:
Message Content:
Hi [First Name],
What did you think of The Need To GROW?!
If you haven’t seen it yet, make sure you take 90 minutes to watch this award-winning movie about solutions!
>> Find out all about it and watch it for free here, now.
This film brings together so much inspiring work that’s happening around actually healing our food system and regenerating the health of people and the planet. And the storytelling is masterful!
It’s narrated by the brilliant actress/activist Rosario Dawson and fresh off the film festival circuit (after collecting quite a few award wins!), the filmmakers decided the message was too urgent to limit to local theater release, or to Netflix, Amazon, or Hulu. So right now, for a couple more days only, they’re giving the movie away to watch from anywhere in the world, for free!
Trust me, you need to see this.
>> Watch the brand NEW inspiring movie right now – for no charge.
As you’ll see in the film, healing soils is the multi-faceted solution that transforms almost everything else:
- Clean water
- Less pollution
- More nutrient dense, safer, healing foods
- And even reversing climate change by storing carbon in the soil!
There is also one technology in this film that will blow you away – everyone on earth needs to know about it!
I promise you won’t regret taking a night (or a bit of your day) to watch this movie. If you’re anything like me, it will leave you inspired and reactivated on how to help support your own health and the health of our planet!
[SIGNATURE]
P.S. There is a twist halfway through that will shock you, but I promise you need to watch until the end. And it’s only going to be free until October 15th, so don’t wait!! Watch the whole movie now, and I know you’ll be as inspired as I am!
The Need To GROW Email – Third Broadcast
Possible Subject Lines:
Message Content:
Hi [First Name],
Rosario Dawson and the team at Earth Conscious Films have generously given away their epic environmental award-winning movie to the world for the past several days.
People from around the world are commenting on how much they’ve learned and been inspired after watching this epic film.
If you haven’t gotten to see it yet – I don’t want you to miss your chance!
>> It’s 100% complimentary — go watch it now here.
We all know our food system is broken. People are malnourished while industrialized agriculture is ravaging the planet. But the big news is that there are SOLUTIONS!
The Need To GROW showcases three gripping stories and delivers an empowering message of hope. I know you’re going to love it.
If you haven’t gotten to see it yet, I encourage you to do yourself a huge favor: Click the link to watch right now, or with your family and loved ones. It’s a transformative story that will change the way you look at what we can do to heal this planet.
>> Tonight is the LAST NIGHT to watch this film during the Global Screening Event.
[SIGNATURE]
P.S. More and more thought leaders are acknowledging the benefits of Regenerative Agriculture. This film is such an important piece towards helping our culture understand the significant healing potential of healthy soils! WATCH THE MOVIE NOW!
Impact Kit Direct Sales Page
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