The main promotional period is from May 28–June 2

The Power Hours take place May 29, May 31, and June 2

The Plant-Powered and Thriving online course starts June 5

Email Swipes

We’re providing you with lots of email copy options (see below).

When should you promote?

 

How to Use the Copy We Provide

We’re providing this suggested swipe copy to give you lots of ideas and options. Some of these messages may be longer than you wish to send; you’re welcome to use any of it directly. You’ll get the best results with messages in your voice that fit in with your normal style.

Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.

Also note that, based on our research, use of [First Name] in the subject, when used judiciously, leads to about a 5-10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subjects – hopefully you’ll see something you like or come up with your own!

Please contact our affiliate team (affiliates@foodrevolution.org) if you have any questions, or if there is anything we can do to support you in having a fantastic experience promoting the Plant-Powered and Thriving Expert Series!

Sending follow-up emails to unopens

We recommend sending a follow-up email 1-2 days later to the people who haven’t opened it – it’s best to use a new subject and a new opening paragraph. For Food Revolution Network, this method increases total results by approximately 50%.

Tips For Better Email Results

According to the latest data on email delivery, messages with no more than three hyperlinks are more likely to reach inboxes and Gmail primary folders. That is why the swipe copy we’re providing generally includes three slots for hyperlinks.

Also, our recent testing found that subjects with capital first letter and lower case for all the other words get slightly better results than “Title Case,” so that’s what you’ll see reflected. We also find it best not to include spam-filter triggering words like “FREE” in the subject or tied to hyperlinks, and that is also reflected in the suggested messages.

Expert Series – Promo Link

Plant-Powered and Thriving Course – Promo Link


(Click the buttons below to reveal email copy.)

Social Media Swipe Copy

Don’t forget to include Plant-Powered and Thriving images with your social media posts. You can mix and match the copy with the images we provide: Get the images.