Plant-Powered & Thriving – Email Swipe Copy
Key Dates
Promotion Window: Monday, October 28, 2019 – Monday, November 1, 2019
When Should You Promote?
| Swipe Copy Email | When to Send |
| Masterclass (5 options) | Recommended for October 28 to November 1 |
| Masterclass (for unopens) | Recommended November 1 |
| Infographic Landing (3 options) | Recommended to send on October 28–30 |
| Cart Close Email (for opt-ins) | Recommended for November 4 |
How to Use the Copy We Provide
The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in your own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best!
Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.
Also note that, based on our research, use of [First Name] in the subject, when used judiciously, leads to about a 5-10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines – hopefully you’ll see something you like or come up with your own!
Follow-up Emails to Unopens
If you send early in the promo window, we recommend sending a follow-up email — 1-2 days after your initial email — to the people who haven’t opened. It’s best to use a new subject and a new opening paragraph. For us, we have seen this increase our total results by around 50%. We recommend sending earlier in the promo window to ensure you have time to send a follow-up to unopens.
Tips For Better Email Results
According to data on email delivery, messages with no more than three hyperlinks are more likely to reach inboxes and Gmail primary folders. That’s why the swipe copy we provide generally includes three slots for hyperlinks.
Also, our testing found that subjects with a capital first letter and lowercase for all the other words get slightly better results than “Title Case,” so that’s what you’ll see reflected. We also find it best not to include spam-filter triggering words like “FREE” in the subject or tied to hyperlinks.
Links and Swipe Copy
Infographic Landing Page
Infographic Poster Option #1
Possible Subject Lines:
Message Content:
Hi [First Name],
Here’s a useful tool that lists the ten best (and ten worst!) foods for health and longevity.
Renowned nutritional expert and bestselling author John Robbins has helped millions of people to step into greater health and wellness. Now he’s condensed highlights from decades of research and advocacy into a handy printable infographic poster.
If you’d like to, you can print out this useful information and post it in your kitchen. It can help you remember some of the best foods to include in your diet every day – and which ones you should avoid if you value your health!
Some of the items on the list surprised me, and I wonder if they’ll surprise you.
>> Get your complimentary top ten foods poster here.
Yours for thriving,
[Sign Off]
P.S. When you sign up to get John’s free infographic poster, he’ll also invite you to join in a free Food for Health Masterclass. I highly recommend that you take advantage of it while you have the chance. John is brilliant. Get it all here.
Infographic Poster Option #2
Possible Subject Lines:
Message Content:
Hi [First Name],
Thousands of studies tell us exactly which foods can extend your life – and which ones can shorten it. But do you know which foods belong on which list?
Renowned nutritional expert and bestselling author John Robbins has helped millions of people step into greater health and wellness. Now he’s condensed highlights from decades of research and advocacy into a handy printable infographic poster.
This awesome tool shows the top ten foods that have been proven to prevent – or promote – heart disease, cancer, type 2 diabetes, Alzheimer’s, and osteoporosis.
If you’d like to, you can print out this useful information and post it in your kitchen. It can help you remember some of the best foods to include in your diet every day – and which ones you should avoid if you value your health!
Some of the items on the list surprised me, and I wonder if they’ll surprise you.
>> Get your complimentary top ten foods poster here.
Yours for thriving,
[Sign Off]
P.S. When you sign up to get John’s free infographic poster, he’ll also invite you to join in a free Food for Health Masterclass. I highly recommend that you take advantage of it while you have the chance. John is brilliant. Get it all here.
Infographic Poster Option #3 – Study Based
Possible Subject Lines:
Message Content:
Hey [First Name],
We all know we should eat a healthy diet, go easy on drinking alcoholic beverages, and get plenty of exercise.
But does it really make a difference in how long we’ll live?
Well, a study published in 2018 in the journal Circulation examined the effects of lifestyle factors on premature death and life expectancy.
Researchers found that adopting a healthy lifestyle, which included a high quality diet and limited alcohol intake, increased life expectancy by:
- 14 years for women
- 12.2 years for men
I’d say that’s pretty impressive!
So I’m happy to have the opportunity to hand you this useful tool that lists the ten best (and ten worst) foods for health and longevity.
>> Get your top 10 best (and worst) foods poster here [FREE]
It was created by one of my health heroes, renowned nutritional expert and bestselling author John Robbins.
On principle, John walked away from the family business — the Baskin-Robbins ice cream chain. Since then, he has helped millions of people gain greater health and wellness.
Now John has condensed highlights from decades of research and advocacy into a handy colorful and printable infographic poster — and it’s your free gift.
I suggest you print out this useful information and post it in your kitchen or even on your refrigerator.
This way, it will remind you of the best foods to include in your diet — and help you remember which ones you should avoid for optimal health and a longer life.
>> Get your top 10 best (and worst) foods poster here [FREE]
To your health,
[Sign Off]
P.S. When you sign up to get John’s free infographic poster, he’ll also invite you to join in a free Food for Health Masterclass. I highly recommend you take advantage of it while you have the chance. John is a brilliant man. Click here to get it all now.
Masterclass Landing Page
This is the main landing page for general promotion.
Masterclass Message #1 – Breakthroughs
Possible Subject Lines:
Message Content:
Hi [First Name],
More than 10,000 studies, published in peer-reviewed medical journals, make it clear.
You can slash your risk of cancer, heart disease, Alzheimer’s, and type 2 diabetes just by eating certain foods (and avoiding others).
(It’s free, for a very limited time!)
This brilliant Masterclass is being offered to you by one of the world’s most beloved natural health experts, 2 million copy bestselling author John Robbins.
You’ll discover the four most dangerous food lies most people still believe. And you’ll find out about 10 mighty plant-powered breakthroughs that could save millions of lives.
If you value your health, like I know you do, then you don’t want to miss this!
>> Find out more and grab your seat here.
[Sign off]
P.S. Ever heard of Baskin Robbins? John Robbins left his family’s ice cream empire to become one of the leaders of the modern “health food” movement. In this Masterclass, John will share his incredible story. And he’ll offer some of the top tips distilled from decades of research. Click here to grab your spot now.
Masterclass Message #2 – Hero
Possible Subject Lines:
Message Content:
Hi [First Name],
I want to introduce you to one of my greatest heroes.
John Robbins was groomed from childhood to become heir to the Baskin-Robbins ice cream empire that his father founded. But John chose to walk away from the family company, and from any access to the family wealth, to follow his own “rocky road.”
At the time, John’s uncle, Burt Baskin, was dying of heart disease. The junior Robbins didn’t want to spend his life selling a product that could contribute to making more people sick.
Some things in life are more important than money.
John went on to become one of the world’s most beloved natural health experts. For the last three decades, he’s been studying thousands of medical journal reports and staying abreast of the latest research. He’s written eleven books, conducted more than 200 interviews with the world’s top food experts, spoken for the United Nations and on most of the biggest talk shows, and inspired millions of people to claim the power of their food choices to take a stand for a healthy life.
Right now, you have a very special limited-time opportunity to join John for a totally free Masterclass on how you can make food the foundation of YOUR health.
You’ll discover the four most dangerous food lies that most people still believe. And you’ll find out about 10 mighty plant-powered breakthroughs that could save millions of lives.
I highly recommend it. If you value your health, like I know you do, then you don’t want to miss this!
>> Find out more and grab your seat here.
[Sign off]
P.S. In this Masterclass, John will share his incredible story, and some of the top tips distilled from decades of research. Click here to grab your spot now.
Masterclass Message #3 – Plant-Based
Possible Subject Lines:
Message Content:
Hey [First Name],
Plant-based diets are gaining in popularity.
A 2018 study reported in USA Today notes that 83% of Americans are adding more plant-based foods to their diet.
And for good reason…
A nutritional update for physicians reported in The Permanente Journal noted that plant-based diets:
- Are actually cost-effective “medical interventions”
- Can reduce obesity, lower blood pressure, improve blood sugar control, and drop LDL cholesterol levels
- May reduce the number of medications needed to treat chronic disease
- And even lower death rates from heart disease
That’s why I wanted to tell you about an upcoming complimentary 80-minute Food for Health Masterclass. It’s from one of my own health heroes and a champion of plant-based eating, John Robbins.
In case you don’t know, John Robbins was groomed to be heir of the Baskin-Robbins ice cream empire. But John walked away from his future “paved with gold and ice cream” and devoted his life to educating people about healthy eating.
>> Reserve your spot for the Food for Health Masterclass [FREE]
In this brilliant Masterclass, you’ll discover 10 powerful plant-powered food breakthroughs that are easy to implement — and can help you enjoy your healthiest life (while relieving your stress and boosting happiness).
John and his son Ocean will inspire you to finally take your health into your own hands, where it belongs.
They’ll tell you about the dangerous and deadly food lies you’ve been “fed” by the food industry.
And you’ll see how you can help save the planet with what you eat — and don’t eat. Plus, your food choices today will leave a better world for your grandkids.
If you value your health, like I know you do, then this is an opportunity you don’t want to miss.
>> Reserve your spot for the Food for Health Masterclass [FREE]
To your health,
[Sign Off]
P.S. Even if you’re a confirmed meat-eater, I’d urge you to take the time to see what John has to say. Making just small changes to your diet can help you reap big rewards when it comes to your health and longevity — in ways you probably can’t even conceive of right now. Register for the FREE 80-minute Food for Health Masterclass now!
Masterclass Message #4 – Value of Health
Possible Subject Lines:
Message Content:
Hi [First Name],
Health is your greatest wealth. More important than money, or fame, or even reputation.
Certain foods fuel it, and others undermine it.
If you value your health, like I know you do, then this is an opportunity you’re not going to want to miss.
>> Join in the free Food For Health Masterclass with John Robbins, here.
John is one of the world’s most beloved natural health experts. His books have sold millions of copies, and he’s widely considered one of the leaders of the modern “health food” movement.
In this brilliant Masterclass, you’ll discover the four most dangerous food lies that most people still believe. And you’ll find out about 10 mighty plant-powered breakthroughs that could save millions of lives.
>> Find out more and grab your seat here.
[Sign off]
P.S. Ever heard of Baskin Robbins? John left his family’s ice cream empire to become one of the leaders of the modern “health food” movement. In this Masterclass, he’ll share his incredible story and he’ll give you top tips distilled from decades of research. Click here to grab your spot now.
Masterclass Message #5 – Last chance (On November 1 only)
Possible Subject Lines:
Message Content:
Hi [First Name],
I wrote about this a couple days ago, and I want to be sure you don’t miss out. Today is your LAST CHANCE to join in the totally free Food for Health Masterclass with John Robbins.
If you value your health, like I know you do, then this is an opportunity you don’t want to miss.
>> Join in the free Masterclass here.
John is one of the world’s most beloved natural health experts. His books have sold millions of copies, and he’s widely considered one of the leaders of the modern “health food” movement.
In this brilliant Masterclass, you’ll discover the four most dangerous food lies most people still believe. And you’ll find out about 10 mighty plant-powered breakthroughs that could save millions of lives.
>> Find out more and grab your seat here.
[Sign off]
P.S. Ever heard of Baskin Robbins? John left his family’s ice cream empire to become one of the leaders of the modern “health food” movement. In this Masterclass, John Robbins will share his incredible story. And he’ll offer some of the top tips distilled from decades of research. Click here to grab your spot now.
Long Sales Page ($297) — Launch
Note: We find that people appreciate a free opt-in landing page more so than to a direct sales page during the promo window. We are making this link available in case you’d like to send a sales message on the cart close day.
Plant-Powered & Thriving Course Email
Possible Subject Lines:
Message Content:
Hi [First Name],
John and Ocean Robbins created a brilliant online course that shows you how to make plant-powered eating easy, fun, and delicious.
It starts tomorrow. Are you in?
Click here to learn more about the Plant-Powered and Thriving course.
Over the past several years, thousands of people have taken this course — and the results have been incredible. Plant-Powered and Thriving alumni have lost weight, gotten off diabetes and high blood pressure medications, come to enjoy more energy, and learned to love cooking and eating healthy food.
Could you be next?
Click here to find out more and to join in, while you still can.
[Sign-off]