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Welcome to the affiliate dashboard for the BRAND NEW Plant-Based Coaching Masterclass. This free training experience is designed to empower a new wave of leaders in the plant-based movement, offering a comprehensive blend of nutritional insights, coaching strategies, and socially responsible business-building principles.

We hope this Masterclass will be an extraordinary resource for your community, a contribution to building a healthy future for our children, and a great moneymaker to support your mission. Thanks in advance for joining us to spread the word!

About the Masterclass:

The Plant-Based Coaching Masterclass is a free training experience designed to empower participants with foundational skills and knowledge to support others on their plant-based journeys.

The Masterclass is completely free to attend and hosted by Food Revolution Network’s own distinguished panel of experts in plant-based living, evidence-based coaching, and ethical business practices: Ocean Robbins; Nichole Dandrea-Russert, MS, RDN; and Tracy Garrigan, CHHC.

The curriculum is crafted around key outcomes for participants, aligning with the three pillars of FRN’s Plant-Based Coaching Certification: Nutrition, Coaching, and Impact. Upon completion of the Masterclass, attendees will have gained a deeper understanding of these three pillars, launching them toward success as plant-based advocates — and, if they desire, possible future careers as plant-based coaches.

Promotion Window:

The promotion window for the Plant-Based Coaching Masterclass is October 26, 2023 – January 8, 2024.

Our affiliate program runs on a last-referrer basis, so promoting early and late in the promo window is the best way to go. With this approach, you can be the first affiliate to tell people about this event (and then get credit when they buy!) and also take advantage of the late registrants who respond to urgency.

Core Audience:

This Masterclass is for people who want to champion a whole foods, plant-based approach to health and wellness while making a positive difference in the world. Ideal for current and aspiring coaches, healthcare professionals, and wellness advocates, participants will gain essential skills to navigate a plant-based diet, establish effective client relationships, and facilitate health transformations.

About the Funnel:

The funnel begins with free registration for the Plant-Based Coaching Masterclass. After selecting a Masterclass viewing time from a menu of options, a follow-up sequence is initiated that helps participants attend, return if they leave early, and catch it on replay if they missed the time they selected.

Ultimately, the Plant-Based Coaching Masterclass serves as a doorway to FRN’s Plant-Based Coaching Certification. Upon completion of the Masterclass, participants have 48 hours to submit a fully refundable $100 application deposit. After placing a deposit, they then have the opportunity to apply for enrollment. Those accepted into the program will have two weeks to submit their tuition payments, though some may require additional time.

Throughout the weeks following the Masterclass, participants will be offered several enrollment options ranging from $4,997 to $6,582, depending on timing and whether or not they choose the payment plan option. In our first cohort, which launched in January of 2023, about half the people who submitted deposits ended up as paid participants.

Commission Structure:

This offer is separate from FRN’s standard affiliate program. The commission rate for the Plant-Based Coaching Certification is 20%, so affiliates can earn $999.40 per buyer for full-price payments and up to $1,316.40 per buyer for non-discounted and completed payment plans.

Lead tracking will remain active for ten months to accommodate anyone who registers between the time of promotion and the start of the Plant-Based Coaching Certification in January. This window also accounts for payment plans, which may extend up to an additional six months.

We are not offering second-tier commissions for this distinct affiliate offer, and your referrals will not be cookied for any offers or sales outside of the Plant-Based Coaching Certification.

Barring any special circumstances, we pay out the prior month’s commissions in the first week of the following month.

Bottom line: Promoting this totally free (and life-changing) Masterclass could be a great revenue source for you and YOUR mission!

Email Swipe Copy

How To Use the Copy We Provide

The suggested copy and images we offer are simply ideas to help you get started. Most partners have learned that it works best to write in their own authentic voice. Please use our images and copy as much as you would like, but feel confident that you know your audience best.

Every time you see “[First Name]” we are suggesting you include the recipient’s first name. If you don’t have their name, we suggest substituting the word “Friend” or editing it out.

Based on our research, the use of [First Name] in the subject, when used judiciously, leads to about a 5–10% bump in open and click rate. That’s something you may want to use only a time or two, as represented in the copy we’re providing. We offer several suggested subject lines — hopefully you’ll see something you like or come up with your own!

Follow-Up Emails to Unopens

If you send early in the promo window, we recommend sending a follow-up email — 1–2 days after your first email — to the people who haven’t opened. To maximize the chances of engagement, it’s best to use a new subject line and opening paragraph. In our experience, this strategy has been shown to increase initial results by approximately 40%. It’s worth noting that recent changes in email tracking may inaccurately mark some recipients as having opened a message, even if they haven’t. Despite this imperfection, sending to unopens can still be an effective way to improve your overall email performance.

Three Tips for Better Email Results
  1. Our swipe copy is a fantastic starting point, but we encourage you to add your own unique style and voice to make it even more effective. It’s important to remember that if multiple affiliates are using the same exact messaging, it may not create the desired impact. That’s why we strongly recommend adding a personal touch and tailoring the content to resonate with your audience. Let your creativity shine and make it your own!
  2. According to data on email delivery, messages that contain fewer than four hyperlinks tend to have a higher likelihood of reaching inboxes and Gmail primary folders. The swipe copy we provide usually includes three hyperlink slots for this reason.
  3. Based on our testing, we have found that using a capital letter for the first word of the subject line and lowercase letters for the rest yielded slightly better results than using “Title Case.” We also recommend avoiding the use of spam filter-triggering words like “FREE” in the subject line and hyperlinks to optimize deliverability.

*Click each row to open the suggested swipe.

Talking Points

Here are some fast facts you can share about the Masterclass. Remember that your audience will respond better if you put this into the context of your work or personal message.

  • Join Food Revolution Network to learn how to help people reach their health goals — improving human lives and our planet for generations to come.
  • For many, the switch to a plant-based diet is the single most impactful needle mover when it comes to energy, chronic disease prevention and reversal, longevity, and a reduced carbon footprint.
  • Even just a few years ago, those identifying as vegetarian, vegan, or plant-based were often viewed as weird or extreme. Much of the world is trending toward plant-based eating, creating an enormous opportunity for plant-based coaches.
  • More and more people are going plant-based — but not doing it right. As a result, they are missing out on critical nutrients, falling back into bad habits, and failing to thrive.
  • Never before has there been such a demand for plant-based coaches — people who deeply understand plant-based nutrition and how to help people make the transition without common mistakes like nutrient deficiency or backsliding.
  • Unlock Your Potential: Join this Masterclass and learn how you could turn a passion for health and wellness into a fulfilling career as a plant-based coach.
  • Impact & Income: Find out how you could make a positive impact on people’s lives, while also building a rewarding career.
  • Expert Guidance: Learn directly from industry leaders, including Ocean Robbins and master health coaches, who have led the way in plant-based coaching.
  • Be Part of a Movement: Seize the opportunity to join a network of passionate professionals who are driving a health and sustainability revolution.
  • Hands-On Training: This isn’t your average Masterclass. Expect an engaging and educational experience that leaves you equipped and inspired.
  • Global Demand: The shift towards plant-based living is global, and this Masterclass prepares you to meet this growing demand head-on.
  • Health Transformations: Gain the skills to guide clients through life-changing health transformations as they switch to a plant-based lifestyle under your expert advice.
  • Flexible Career Path: Whether you’re looking for a full-time career or a part-time passion project, this Masterclass illuminates pathways to success on your terms.
  • All Are Welcome: Whether you’re a seasoned health professional, a coach who wants to bring nutrition into your practice, or a regular person who wants to learn more about nutrition, coaching, or impact — this is for you.
  • Limited-Time Opportunity: This Masterclass is free for a limited time. Don’t miss your chance to learn from the best and jumpstart your new career in plant-based coaching.

Images and Social Media Swipe Copy

We’re providing numerous ideas and options for promoting this program. You can use the images on their own, or if you use the images on social media, we have provided suggested copy optimized specifically for Facebook, Twitter, Instagram, and Pinterest.

Please feel free to use the copy and images in whatever way works best for you — as is or modified.

Need help posting to social media? Click here for step-by-step instructions.

Important Note: Remember to add your affiliate link to all posts so you don’t miss out on commissions. You must use your link as we are giving it to you (or, for social media, it is okay to use a link shortener like bitly.com). Please do NOT click on the link, copy the resolving URL that appears on your browser, and use that. The resolving URL will not work for affiliate tracking.

*Click each row to view the suggested social swipe copy with the images, OR click the button below to download all of the images on their own.

Click Here To Download All Images

Video Trailer

We’re providing this downloadable trailer in case you’d like to share video content with your audience.

Need Help?

We’ve created this Affiliate Center to be entirely self-service. Because we have a large number of amazing affiliate partners, we’ve worked to make sure this dashboard includes everything you need to promote the Plant-Based Coaching Workshop. For more information, please visit our FAQ page and Terms and Conditions.